Privacy Policy

Effective and last updated: November 2026

ALBEAUTY LLC, doing business as LAVANAĒ (“LAVANAĒ,” “we,” “us,” or “our”), operates lavanae.com and the related online store and services (collectively, the “Services”).

This Privacy Policy explains how we collect, use, and disclose personal information when you visit or use the Services, purchase or return a product, subscribe to products or marketing communications, submit a review, or communicate with us.

The Services are intended for customers in the United States.

Personal Information We Collect

Depending on how you interact with us, we may collect:

• Contact information, such as your name, email address, telephone number, billing address, and shipping address.

• Order and transaction information, such as products viewed, added to a cart, purchased, subscribed to, returned, or reviewed; order history; payment confirmation; and discount use.

• Payment information. Payments are processed by Shopify and other payment providers offered at checkout. We generally receive transaction information and limited payment details but do not intentionally store complete payment-card numbers or security codes.

• Communications, including information you provide through email, website forms, customer-support requests, return requests, and product-safety or reaction reports.

• Reviews and submitted content, including ratings, review text, display names, photographs, and videos you choose to submit. Reviews and related content may be displayed publicly. We will obtain separate permission before using your review, name, photograph, or video in advertising or other promotional materials outside the review service.

• Device and usage information, such as your IP address, browser, device, operating system, approximate location derived from your IP address, referring pages, pages and products viewed, clicks, and interactions with the Services.

• Marketing and advertising information, such as email preferences, email opens and clicks, abandoned browsing or checkout activity, and interactions with advertisements.

• Inferences, such as likely product interests or preferences derived from browsing, purchase, or marketing activity.

• Health-related information, if you voluntarily report a skin reaction, allergy, symptom, adverse product experience, or similar concern. Additional information appears in our separate Consumer Health Data Privacy Policy.

We do not purchase or rent customer lists from data brokers.

How We Collect Personal Information

We collect personal information:

• directly from you;

• automatically through cookies, pixels, and similar technologies;

• from Shopify and service providers that support our store, payments, subscriptions, email, reviews, advertising, analytics, shipping, and customer support; and

• from advertising and analytics partners in connection with measuring website and advertising activity.

How We Use Personal Information

We may use personal information to:

• operate and improve the Services;

• process payments, orders, subscriptions, returns, refunds, and deliveries;

• provide customer support and respond to communications;

• investigate product-quality, safety, or adverse-experience reports;

• send transactional messages concerning orders, subscriptions, returns, or safety matters;

• send marketing emails, including product announcements, offers, and abandoned-browse or abandoned-checkout reminders;

• personalize content and product recommendations;

• measure website use and advertising performance;

• display and manage customer reviews;

• detect fraud, secure the Services, and prevent misuse;

• comply with legal, regulatory, accounting, and product-safety obligations;

• establish, exercise, or defend legal claims; and

• complete a merger, financing, acquisition, sale, restructuring, or similar business transaction.

You may unsubscribe from marketing emails at any time using the unsubscribe link in an email. Unsubscribing from marketing will not prevent us from sending necessary transactional, customer-service, subscription, return, or safety communications.

We do not currently send marketing text messages.

How We Disclose Personal Information

We may disclose personal information to:

• Shopify, which hosts and supports our store, checkout, subscriptions, and related commerce services;

• payment processors, banks, and fraud-prevention providers;

• service providers supporting email, reviews, advertising, analytics, website operations, customer support, and data storage;

• shipping and logistics providers selected to fulfill an order;

• professional advisers, including attorneys, accountants, medical consultants, and insurers;

• government, regulatory, law-enforcement, or other authorities when required or permitted by law;

• parties involved in a proposed or completed business transaction; and

• other recipients at your direction or with your consent.

Service providers may process information only for the services they provide to us or as otherwise permitted by their own relationship with you and applicable law.

ALBEAUTY LLC does not currently have affiliated brands or companies with which it shares LAVANAĒ customer information.

Shopify

The Services are hosted by Shopify. Information submitted through the Services is transmitted to and processed by Shopify to provide and improve its services.

Shopify also provides Shop, Shop Pay, Shopify Payments, and Shopify Subscriptions. If you use a Shop or Shop Pay account, Shopify controls that account and its login credentials.

Shopify may use information about your interactions with LAVANAĒ and other Shopify-powered stores to provide fraud prevention, measurement, personalization, or advertising services. Shopify is responsible for its independent processing of information for those purposes.

For more information, review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Cookies and Targeted Advertising

We and our service providers use cookies, pixels, and similar technologies to:

• operate essential website and checkout functions;

• remember preferences;

• understand how visitors use the Services;

• measure marketing and advertising; and

• display advertisements that may be more relevant to you.

Our privacy banner allows you to accept, reject, or manage nonessential technologies. You can change your choices through the Cookie Preferences link in the website footer.

We do not sell personal information in exchange for money. However, the use of advertising and analytics technologies may be considered “selling,” “sharing,” or targeted advertising under certain U.S. state laws.

You may opt out through the Your Privacy Choices / Do Not Sell or Share My Personal Information link in the website footer or at Your Privacy Choices.

Where required by law, we treat a recognized Global Privacy Control signal as an opt-out request for the browser or device sending the signal. We do not respond to other “Do Not Track” signals unless required by law.

We do not sell or share consumer health data for targeted advertising.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, maintaining business and transaction records, complying with legal or regulatory obligations, resolving disputes, preventing fraud, and enforcing agreements.

The appropriate retention period depends on the type of information, why it was collected, applicable legal requirements, and whether it is needed for an active transaction, safety matter, dispute, or investigation.

When information is no longer reasonably necessary, we may delete, aggregate, or de-identify it, subject to applicable law and technical limitations involving backup systems.

Information Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information.

No system or transmission method is completely secure. Please avoid submitting information that is not reasonably necessary for your transaction or request.

Children’s Privacy

The Services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13.

Individuals between 13 and 17 should use the Services with the involvement of a parent or legal guardian. We do not knowingly sell or share personal information belonging to anyone under 16.

If you believe a child under 13 has provided personal information to us, contact us so that we can take appropriate action.

Your Privacy Rights

Depending on your state of residence and subject to applicable exceptions, you may have the right to:

• access personal information we maintain about you;

• request correction or deletion;

• obtain a portable copy of certain information;

• obtain information about how personal information is used or disclosed;

• opt out of sale, sharing, or targeted advertising;

• limit certain uses of sensitive personal information;

• withdraw consent where processing is based on consent;

• use an authorized agent; and

• appeal a decision concerning a privacy request.

To exercise a privacy right, email customercare@lavanae.com with the subject Privacy Request. To appeal a decision, use the subject Privacy Appeal.

We may take reasonable steps to verify your identity or an authorized agent’s authority. We will respond as required by applicable law and will not unlawfully discriminate against you for exercising a privacy right.

Third-Party Links and Services

The Services may contain links to websites or services that we do not control. Those third parties process information under their own privacy notices, which we encourage you to review.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices, Services, or legal obligations.

When we make changes, we will update the date above and provide additional notice when required by law.

Contact Us

For privacy questions, complaints, or requests, contact:

ALBEAUTY LLC d/b/a LAVANAĒ
2108 N St, Ste 10790
Sacramento, CA 95816
United States

Email: customercare@lavanae.com